Meet Our Electronic Parts Specialists

Jennifer Braun, Owner and CEO

Jennifer grew up in Chicago and relocated to Madison in later childhood.  Her biggest influence has been her father who ran and sold a very successful business in Madison.  The company takes its direction from her naturally gifted business mind and acute attention to detail.  When not working on the business Jennifer spends time with her husband Doug, son Jack, daughter Annie and is a USTA State Champion Tennis player. 608-338-0082

Doug Braun, General Manager

Doug has a degree in accounting but much prefers to interact with people versus numbers. Having started in the independent electronics distribution space in 1999, Doug has “been there done that” and understands the real world complexities of the current global components market. Doug lives in Madison with his wife Jennifer and children Jack and Annie. 608-338-0083

Stephanie Schwenn, Controller

Stephanie was born and raised in Wisconsin.  She began her career as a corporate controller in 1995 with an emphasis in software implementation and conversion.  She has enjoyed raising two children and trains/competes with her dogs in agility and herding. 608-338-0081

Timothy Rost

Timothy Rost, Logistics Manager

Timothy was born and raised in the suburbs of Chicago. He graduated from Columbia College Chicago in 2005 with a degree in television writing and production. He and his spouse recently relocated to Madison, WI. 

In his spare time, Tim enjoys jogging, eating, reading, game nights with friends, and spending time with his two dogs. 608-729-7525

Wes Sherwood

Wesley Sherwood, Sales

Born and raised in Tennessee. Wesley is a globetrotter with roughly 10 years of experience living and working in China and Europe. After seeing how things work “behind the scenes” Wesley bring his background in sourcing and quality control back to the states for Braun.

He recently moved back home to Knoxville, Tennessee with his wife, and enjoys his time hiking and camping as much as possible.  608-729-4719

Joey Mertz

Joey Mertz, Sales

Joey is a seasoned professional having worked in a variety of industries, most recently software and manufacturing. After receiving his MBA in 2019, Joey has held leadership positions in sales and business development. With a focus on solutions and customer service, he brings a fresh perspective to the sales process. Joey lives outside Nashville, TN with his wife Anna and daughters Ella and Lyla. 608-949-8785